I engineer experiences

By education, I’m an Electronics and Communication engineer. By passion and profession, I’m a UX Designer. I engineer a user's experience as they use a product.

From first visiting a website to making a purchase decision; from purchasing to using the product for the first time, and finally from using the product to achieving their desired outcomes, it's all part of the experience.

Design is not just what it looks like and feels like. Design is how it works.

-Steve Jobs

My Skills

Research, Design, Evaluation

UX Skills

To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. - Paul Rand

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User Testing
75% Complete

Tools I Use

The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game. - Wim Crouwel

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*Also familiar with Axure, Balsamiq, Origami etc.

My Design Process

Five shades of user centred design

  • Discover user needs
  • Conduct interviews, surveys etc. Create experience maps and scenarios to map out the data.
  • Define business needs
  • Work with the product team to define the business needs and how to align them with the user needs. Define KPIs to measure success for important actions.
  • Create functional specifications
  • Translate user needs to software features.
  • Create conceptual models/mental models
  • Define how a user perceives the product with the help of affordances and signifiers
  • Create work flow diagrams
  • Set the flow of the product
  • Sample

  • Navigation design and interafce design
  • Prepare the wireframes
  • Sample

  • Color, branding and uniformity
  • Make sure the visual experience is consistent and makes sense
  • High fidelity mockups and prototypes
  • Prepare functional prototypes which can be used for user testing
  • Sample

Read more about User Centred Design process in my article here.


Find more of my work at Behance